The Growthology DIY Kit is a self paced program where you and/or your colleagues download all the Growthology content material and work standalone through the various videos, checklists and assignments to develop and increasingly action your Business Growth Plan.
Should you feel at any stage that you need Neil’s direct help, then reach out to him to discuss options.
You will:
Cover all the key facets of your business, with 8 Modules that provide content video, comprehensive checklists & copy presentation slides - all with working assignments to relate the content directly to your business:
Growthology DIY Pogram Modules
1- Your Business Model
2- Your Vision, Goals and Values
3- Your Planning Platform and initial Focus Areas
4- Your product/service Market Offering
5- Your target Market(s) Selection
6- Your Distribution Channel(s) to market
7- Your Sales & Marketing
8- Capacity & Capability requirements to sustain growth
As you work, Step by Step through the Program, you will progressively develop, capture and implement a Business Growth Plan tailored for your business.
It is anticipated that you will capture your Plan within 12 weeks from start, and then increasingly be into action mode to implement the various strategies and key activity identified.
The planning platform will be used as a key 'living' tool for your business to monitor, share, delegate, and update your Growth Plan in real time as you 'roll out' activity.
Apply yourself to knock over your current challenges, quickly gain momentum and improved results.
Refresh your Business Model, which may well be outdated.
Find your Way - through the mass of opportunities - with clarity and focus.
Financially structure your business for growth and improved profitability, and to mitigate tax.
Improved marketing strategies and activity - to position for increased sales in existing and possible new markets.
Sales through the door - imagine doubling your revenue in 5 years!
Possibly exporting - to reduce reliance on a limited size of the domestic market.
A high performing team, taking increased ownership and accountability.
More time to focus on what matters and less stress, including work/life balance.
Finger on the pulse - being in control with 24/7 visibility on key performance indicators.
More time to focus on what matters and less stress, including work/life balance.
Transform new product ideas into commercial reality and success.
Structure robust commercial contracts and agreements - including agents, distributors, licensing, intellectual property.
Build your intangible asset portfolio for sustained growth.
Enhanced systems and processes to support growth and mitigate risk.
Let’s explore the Program curriculum further for each Module to take your business to new heights.
Course content is easy to work with, highly practical, full of Checklists & Tips; and is based on 40+ years of international experience of what works!
Module 1 - your Business Model
Introduction to the Growthology process.
Key elements of the classic Business Model Canvas.
Common considerations.
‘Snapshot’ your current Business Model - where you are at today.
Initial look at what is working well and areas for improvement.
2 Work Assignments.
Video = 26 minutes.
Module 2 - Vision, Value, Goals
Where we are at with the Program.
Importance of a Growth Plan.
Growth Aspirations.
Vision.
Core Values.
Higher Level Goals.
2 Work Assignments.
Video = 24 minutes.
Module 3 - Planning Platform & selecting initial Focus Areas
Where we are at with the Program.
Your Planning Platform:
Options.
Needs.
Research & Trial.
Selecting your Focus Areas.
Possible key tasks, strategy, activity.
1 Work Assignment.
Video = 20 minutes.
Module 4 - Current Product/Service Market Offering
Program stocktake.
Why look closer at your Market Offering:
- objectives & rational
Review current Product/Services.
Identify possible areas for change.
Go/No Go considerations.
Deeper considerations.
6 Work Assignments.
Video = 32 minutes.
Module 5 - Target Market Selection
Program stocktake.
Why look closer at Market Selection:
Objectives
Rationale
Review current Target Market(s).
Possible Strategies/Tasks for needed change.
Priorities.
4 Work Assignments.
Video = 35 minutes.
Module 6 - Distribution Model
Program stocktake.
Why look closer at your distribution channels:
- objectives & rational.
The range of options.
SWOT analysis.
Possible Strategies/Tasks for needed change.
Priorities.
4 Work Assignments.
Video = 34 minutes.
Module 7 - Sales & Marketing
Program stocktake.
Why look closer at Sales & Marketing:
Objectives
Rationale
Review your current Sales & Marketing approach.
Possible Strategies/Tasks/Activity moving forward.
Priorities.
Appendices:
Sales & Marketing - Critical Success Factors.
The Sales & Marketing Plan.
4 Work Assignments.
Video = 45 minutes.
Module 8 - Capability & Capacity Development
Program stocktake.
Why look closer at your capability & capacity:
- objectives & rational.
Capability vs Capacity.
Unique challenges & opportunities for SME’s.
Strengthening your internal capabilities.
Strengthening capacity.
The Asset Eco-System.
Next steps & closing thoughts.
3 Work Assignments.
Video = 52 minutes.
Why You Should Attend This Webinar?
Expert Insight
Gain valuable knowledge from industry-leading business growth coaches.
Actionable Strategies
Learn practical techniques to accelerate your business growth.
How to Create a GRowth
Connect with like-minded business owners and entrepreneurs.
Building a business is difficult ...
but you don't have to do it alone!
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